Coaching today comes with more exposure, more scrutiny, and less margin for error. Every decision
is watched, replayed, and judged.
AND you’re expected to lead with certainty, even when doubt, pressure, or frustration
are swirling inside.
Athletes get stuck in emotional storms; pressure, nerves, self-doubt. AND so do coaches.
But coaches don’t have a locker room to talk it out.
Colleagues are competitors.
Showing vulnerability to your boss can be risky.
And the people you love, while supportive, can’t truly understand the emotional weight of the role.
So, you hold it in. You cover it up, You absorb it. You manage the storms for your athletes while quietly drowning in your own.
It’s isolating, exhausting, and incredibly lonely.
Coaching is like an iceberg.
You look good on top, but underneath you're trying to:
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Regulate your own emotions
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Stabilize the emotions of your athletes
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Be the calm in the chaos
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Lead through pressure, conflict, and uncertainty
And above all else, WIN. Because let's face it, winning matters.
There is no off switch. No balance. The storms rage 24/7.
There is no space to acknowledge, understand, and manage these emotional storms.
The most important relationship you will ever have...
IS THE RELATIONSHIP WITH YOURSELF.
GREAT coaches know culture flows downhill.
HOW you show up is the most important part of your culture.
Until you look inside, tell the truth to yourself, and face your fears, those FEARS will FOLLOW and FIND you.
Imagine the effects on how you show up...
During high pressure moments, in the locker room after a big loss, when your athlete's make mistakes, forget the offense, or mess up a play you diagrammed, you will...
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HAVE HISSY-FITS
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LECTURE ENDLESSLY
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USE BLAME/SHAME/GUILT/PUNISHMENT
OR:
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Blame yourself
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Watch more game film
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Feel like giving up
This is your fear speaking. You're a PRISONER to the scoreboard.
And it's not your fault; it's what sport taught you to do.
When you know better, you do better. Nobody showed you how to do better...
Until NOW.
Meet Your Mentor
"I know what you're up against, because I've been there."
I’m Shawnee, a 2x Olympic Coach and Mental Toughness Coach and I've been pursuing excellence for 30+ years.
My coaching philosophy is related to lived experiences, as an assistant coach at the Olympics, in a quarterfinal where we were favoured.
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The pressure was enormous.
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Self-doubt crept in.
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The voice of fear got louder.
And when the emotional storm hit, we didn’t know how to manage it.
We lost. Not because we lacked skill, preparation, or fitness. We lost because we tried to hide from our fear. But it followed and found us, as fear always does.
That moment changed everything for me, FOREVER.
Sport teaches us to fake it till you make it. It never works; band-aids quickly fall off when fear shows up.
Emotional intelligence says the opposite: FACE it NOT fake it. That’s the work I do with coaches.
I help them face their fears so they can:
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Regulate pressure
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Lead under stress
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Navigate emotional storms
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Quiet the voice of fear
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Manage burnout
Because winning does matter; in sport AND life.
Inside every coach is a BETTER one.
It's time to bring out the BETTER one.
CHANGE DOESN'T TAKE TIME.
IT TAKES COURAGEOUS ACTION.
What are you waiting for?
Package of 3 Calls
*charged in $CDN
Package of 6 Calls
*charged in $CDN
3 Calls, 1:1 Mentorship
750
6 Calls, 1:1 Mentorship
1,350
Looking for Mental Toughness tools you can implement with your athletes, on your own?
Check out my DIY Mental Toughness Toolkit here.
Frequently Asked Questions
